Cookie Policy
The Short Version
Synexian Labs Private Limited ("Synexian", "we", "us") uses a small amount of strictly necessary browser storage to run synexian.com, plus analytics and advertising cookies that load only if you choose "Accept all" in the cookie banner. Choose "Necessary only" and the optional tools stay off. You can change your mind at any time from this page.
What Cookies & Similar Technologies Are
Cookies are small text files a website stores in your browser. This site and the tools it uses also rely on similar technologies: local storage, which keeps data in your browser without sending it with every request, and tags and pixels, small scripts that report a page view or an action to the provider that runs them. In this policy, "cookies" covers all of these.
Strictly Necessary
These are needed for the site to work and to remember your privacy choice. They do not require consent and are not affected by the banner.
| Provider | Purpose | Duration |
|---|---|---|
| Synexian | Remembers whether you accepted or declined analytics and advertising cookies, and when. | Until you change your choice or clear browser storage |
| Cloudflare | Security check on the contact form that tells people from bots. Runs only once you start using the form. | Session |
Our firewall and rate limiting work from standard request logs, not cookies.
Analytics (Only With Consent)
Analytics show us which pages and content are useful — for example how far pages are scrolled, which buttons are clicked, and whether the contact form was started or sent, never what you wrote.
| Provider | Purpose | Duration |
|---|---|---|
| Loads our measurement tags and applies your consent choice. Tag Manager itself sets no cookies. | — | |
| Google Analytics, if enabled in Tag Manager | Distinguishes visitors and sessions for aggregated statistics. | Up to 2 years |
| Microsoft Clarity | Heatmaps and session recordings of clicks, scrolling, and page interactions, with typed text masked by default. | 1 day to 1 year |
Until you consent, Google tags run in Google's Consent Mode with analytics and advertising storage denied: they set no analytics or advertising cookies and may send only limited signals without cookie identifiers. Microsoft Clarity does not load at all.
Advertising (Only With Consent)
Advertising tags tell us whether our campaigns lead to real outcomes — someone clicking "Connect" or sending the contact form — and let the platforms show our ads to relevant audiences.
| Provider | Purpose | Duration |
|---|---|---|
| Google Ads | Attributes calls and enquiries to ad clicks. | 90 days |
| Meta (Facebook, Instagram) | Measures ad conversions and builds ad audiences. | 90 days |
| LinkedIn Insight Tag | Measures ad conversions and supports audience targeting on LinkedIn. | 1 day to 1 year |
| X (Twitter) Pixel | Measures ad conversions and supports ad personalization on X. | Up to 13 months |
These tags load only after you accept. When advertising cookies are declined, ad-click details may be carried in page links instead of cookies so that visits can still be counted without identifying you.
Cookie names and lifetimes are set by each provider and can change; this list reflects them as of the date at the top of this page. Each provider's own privacy policy governs how it uses the data it receives.
Third-Party Services Without Our Cookies
Google Fonts serves our typefaces: each request sends your IP address and standard browser headers to Google, but we set no cookie with it. Pressing Connect opens Google Calendar's appointment scheduler in a pop-up on this page. Google's scheduling script and the booking form load only when you press the button, are served by Google, and are covered by Google's own privacy and cookie policies. If the pop-up cannot load, the booking page opens in a new tab.
Managing Your Choices
You can withdraw or change your consent at any time, as easily as you gave it. Use the button below to reopen the cookie banner and choose again. A new choice applies from the next page you load. To remove cookies that were already set, delete them for synexian.com in your browser settings. Clearing your browser storage also resets your choice, and the banner will ask again on your next visit.
You can also block or delete cookies in any modern browser, and opt out of ad personalization directly in the ad settings of Google, Meta, LinkedIn, and X.
Changes & Contact
When we add, remove, or change a tool that uses cookies, we update this policy — the version and date at the top change with it — and ask for your consent again where the change requires it. Questions: Synexian Labs Private Limited, 703, 7th Floor, Palm Court, Mehrauli Gurgaon Road, Sector 16, Industrial Estate, Gurgaon, Haryana, 122007, admin@synexian.com. Complaints about how we handle personal data go to our Grievance Officer.
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We would rather explain a term before you sign than argue about it after. Questions about this document get a plain answer from a human.